Sony Ericsson Puts Developers at the Centre of User Experience with XPERIA X2

New Streamlined Development Tool Maximises Revenue Opportunities and Allows
Developers to Create the First Windows Mobile 6.5 Applications for the XPERIA X2
LUND, Sweden--(Business Wire)--
Sony Ericsson launches the Panel SDK in a drive to encourage developers to
create content for the XPERIA X2. The eye-catching interface includes a new
range of interactive Panels on the home screen offering business, fun and
communication features. By providing unparalleled real estate and marketing
visibility, the Panel interface makes the developer central to the user
experience.

The Panel SDK includes a Panelizer which turns existing Flash, Java and Windows
Mobile applications into Panels for the XPERIA X2 , and a native software
development kit which allows developers to be the first to create panels for the
Windows Mobile 6.5 platform.

Using the Panelizer, developers are able to maximise the investments they have
already made creating compelling applications. In just a couple of clicks and
with no separate tool purchase, the Panelizer gives developers a low-cost way to
turn their content into the unique Sony Ericsson Panel experience. Panels are
then just one touch away from the consumer`s home screen, allowing developers to
truly shape the user`s mobile entertainment experience.

Besides supporting Panels and native applications, the XPERIA X2 is also
equipped with a Java Runtime that makes Java/Capuchin applications run as well
integrated as native applications.

Applications accepted as panels will be made available on Sony Ericsson`s market
place, PlayNow arena, giving developers access to an even wider range of
consumers using other Sony Ericsson handsets. Developers from around the world
also benefit from the 70% net revenue share offered by PlayNow arena, which is
available in 18 countries.

"Putting developers` applications directly in front of consumers is a crucial
focus for us," says Christopher David, Head of Developer and Partner Engagement
at Sony Ericsson. "We created the Panel SDK to streamline the development
process, minimising the time it takes to get applications directly to the
consumer and providing developers with additional revenue opportunities."

How it works

Developers can submit their applications by following these simple steps:

* Go to Sony Ericsson`s Developer World website
http://developer.sonyericsson.com
* Download the Panel SDK and follow the short Panel SDK tutorial
* Go to http://submit.sonyericsson.com and upload `Panelized` applications
* Within 30 days the submission approval process will be complete. Successful
applications are automatically available for wider usage on PlayNow arena.

Sony Ericsson is a top, global industry player with sales of around 97million
phones in 2008.Diversity is one of the core strengths of the company, with
operations in over 80 countries including manufacturing in China and R&D sites
in China, Europe, India, Japan and North America.Sony Ericsson was established
as a 50:50 joint venture by Sony and Ericsson in October 2001, with global
corporate functions located in London.